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Why invest in wine?

In a world of economic uncertainty and market volatility, savvy investors are always on the lookout for alternative investment opportunities that can protect and grow their wealth. One such opportunity that has gained significant attention in recent years is investing in fine wine. Here's why you should consider adding these assets to your investment portfolio.

Proven track record

Fine wine has demonstrated a strong performance history, making it an attractive investment option. Over the past two decades, fine wine has delivered an impressive 10.6% annualized return, outperforming global equities. This consistent growth has been observed across various market conditions, showcasing the resilience of fine wine as an asset class.

Fine wine has exhibited a remarkable ability to weather economic downturns. During the past 15 years, which included periods of market volatility and uncertainty, fine wine has consistently outperformed the Global Equity Index. This track record of stable returns during challenging times highlights the potential of fine wine to provide a hedge against market fluctuations and protect investor portfolios.

The performance of fine wine is not limited to specific regions or vintages. Across different wine-producing areas and years, fine wine has shown a consistent pattern of appreciation and growth. This broad-based performance demonstrates the strength and stability of the fine wine market as a whole. Furthermore, the investment potential of fine wine extends beyond traditional favorites like Bordeaux and Burgundy, with other regions and styles also exhibiting impressive returns. This diversity within the fine wine market offers investors a range of opportunities to explore and capitalize on.

S&P 500

Dec 2023



Liv-ex 1000

Dec 2023



The Liv-ex Fine Wine 1000 tracks 1,000 wines from across the world and is our broadest measure of the market. It comprises seven sub-indices which represent the most traded wines from regions around the world. This is not a financial advice. Past performance is not indicative of future returns.

Performance explained

Fine wine's performance as an investment asset can be attributed to several key factors that contribute to its value appreciation and desirability among collectors and enthusiasts. The following aspects play a significant role in the strong performance of fine wine.


The limited production of high-quality vintages from renowned wineries contributes significantly to the strong performance of fine wine as an investment. As the supply of these rare wines remains constrained, their value appreciates over time. The scarcity factor creates a sense of exclusivity and drives demand among collectors and enthusiasts, further fueling the growth in fine wine prices.


One of the unique characteristics of fine wine is its ability to improve with age. As wine matures in storage, the astringent compounds soften, allowing new flavors and textures to develop. This process enhances the complexity and quality of the wine, making it more desirable to collectors and connoisseurs. The aging potential of fine wine adds to its investment appeal, as properly stored wines can continue to appreciate in value over decades.

Brand equity

The reputation and prestige of renowned wine estates play a crucial role in the performance of fine wine investments. Iconic names such as Screaming Eagle, Château Cheval Blanc, and Domaine de la Romanée-Conti command premium prices and generate significant demand in the market. These estates have established themselves as leaders in the world of fine wine, with a history of producing exceptional vintages. The brand equity associated with these names contributes to the long-term appreciation of their wines, as collectors and investors seek to acquire bottles from these prestigious estates, often paying six-figure sums for a single bottle.




Projected fees


Projected return


Value after fees

This is an estimate based on historical data from the Liv-ex 1000. Past performance is not indicative of future returns.

Uncorrelated to the market

Fine wine's low correlation with traditional assets such as stocks, bonds, and real estate makes it an attractive option for investors seeking diversification and protection against market volatility. This lack of correlation stems from the unique characteristics of the wine market, which is influenced by factors distinct from those affecting traditional financial markets.

The value of fine wine is primarily driven by supply and demand dynamics, which are determined by factors such as vintage quality, rarity, and aging potential. These factors are largely independent of macroeconomic conditions, central bank policies, or geopolitical events that typically impact traditional asset classes. Consequently, the prices of fine wines remain relatively stable and less susceptible to the fluctuations experienced by stocks and bonds.

The wine market is characterized by a diverse range of buyers, including collectors, enthusiasts, and investors, each with their own motivations and objectives. This diversity contributes to the market's resilience, as the demand for fine wine often remains steady even during periods of economic uncertainty. This stability, combined with fine wine's low correlation to traditional assets, allows investors to preserve their gains when other markets falter, making fine wine an effective tool for portfolio diversification and risk management.

Low volatility

Fine wine's return profile is characterized by lower volatility compared to many mainstream and alternative assets, making it an attractive option for investors seeking stable returns. This bond-like stability can be attributed to several factors inherent to the wine market.

Firstly, the value of fine wine tends to appreciate gradually over time due to its aging potential. As wine matures and develops more complex flavors and aromas, its desirability and price increase accordingly. This steady appreciation contributes to the low volatility of fine wine, as it is less prone to sudden price fluctuations than other asset classes.

Secondly, the wine market is relatively insulated from the short-term shocks and fluctuations that affect traditional financial markets. The factors driving the demand and supply of fine wine, such as vintage quality, rarity, and aging potential, are largely independent of macroeconomic conditions and geopolitical events. As a result, the prices of fine wines remain more stable and less volatile than stocks, bonds, or commodities.

Lastly, the diverse range of buyers in the wine market, including collectors, enthusiasts, and investors, contributes to its low volatility. Each group has its unique motivations and objectives, leading to a consistent demand for fine wine regardless of broader market conditions. This steady demand helps to maintain price stability and reduce volatility in the fine wine market, providing investors with consistent performance even during periods of market turmoil.

Tangible asset

Investing in fine wine as a tangible asset offers several advantages for wealth protection and portfolio diversification. The physical nature of fine wine provides a distinct set of benefits that can help preserve and grow an investor's wealth.

Firstly, fine wine is a real, physical asset that can be stored and held, unlike stocks or bonds, which exist mainly as electronic records. This tangible nature provides a sense of security and control over the investment, as it is less susceptible to digital threats, such as hacking or cyber fraud. Additionally, owning a tangible asset like fine wine can offer a hedge against inflation, as its value tends to rise along with the cost of living, helping to preserve purchasing power.

Secondly, fine wine's low correlation with traditional financial markets makes it an effective diversification tool. The factors influencing the value of fine wine are largely independent of those affecting stocks, bonds, and mutual funds. By investing in a tangible asset like fine wine, investors can reduce their exposure to market risks and mitigate the impact of economic downturns on their portfolios.

Lastly, fine wine's status as a luxury collectible adds to its appeal as a wealth protection and diversification strategy. The global market for fine wine is supported by a diverse range of buyers, including collectors, enthusiasts, and investors, each with their own motivations and objectives. This diverse demand contributes to the stability and resilience of the fine wine market, providing investors with a reliable store of value that can be appreciated over time.


Fine wine serves as an effective inflation hedge, as its value tends to appreciate over time, even in the face of rising prices. This inflation resistance makes fine wine an attractive option for investors looking to preserve their purchasing power and protect their wealth against the erosive effects of inflation.

Inflation can make everyday expenses, such as groceries, gas, and rent, more costly. However, it has minimal impact on the value of fine wine. This is primarily due to the unique characteristics of the wine market, which is driven by factors such as vintage quality, rarity, and aging potential, rather than macroeconomic conditions. As a result, fine wine prices are less susceptible to inflationary pressures than other asset classes, making them a valuable store of value during periods of rising prices.

Moreover, the tangible nature of fine wine offers investors an additional layer of protection against inflation. Unlike cash or other financial assets, fine wine is a physical asset with intrinsic value. As the cost of living increases, the value of fine wine tends to rise as well, helping investors maintain their purchasing power. By investing in fine wine, particularly during periods of low inflation, investors can take advantage of its appreciation potential and protect their wealth from the erosive effects of inflation.


Fine wine has demonstrated its resilience and recession-resistant qualities by weathering economic downturns and maintaining its value even during periods of market turbulence. The performance of fine wine during the Covid-19 recession serves as a prime example of its ability to withstand financial crises.

While the global economy grappled with the impacts of the Covid-19 pandemic, major stock market indices experienced significant declines. The Dow Jones Industrial Average plummeted by 22.7%, and the S&P 500 fell by 19.6%. In contrast, the fine wine market proved to be remarkably resilient, with the value of fine wine declining by only 1.4% during the same period. This comparatively minor decrease highlights the recession-resistant nature of fine wine, as its value remained relatively stable despite the widespread market volatility.

Several factors contribute to fine wine's ability to withstand economic downturns. The wine market's insulation from the factors affecting traditional financial markets, combined with the steady demand from collectors, enthusiasts, and investors, helps maintain price stability even during challenging economic times. Additionally, the limited supply of high-quality vintages and the aging potential of fine wine create a unique supply-demand dynamic that supports its value appreciation over time. These characteristics make fine wine a recession-resistant asset, providing investors with a valuable hedge against economic uncertainty and a reliable store of value during market downturns.


Including fine wine in an investment portfolio offers valuable diversification benefits, helping to reduce risk and enhance overall performance. Fine wine's unique characteristics and low correlation with traditional assets make it an attractive option for investors looking to protect their portfolios from market volatility.

Stocks, bonds, and mutual funds are vulnerable to similar economic, political, and market factors. When the market experiences a downturn, these investments tend to suffer simultaneous losses, exposing investors to significant portfolio risk. In contrast, fine wine's value is driven by factors largely independent of those affecting traditional financial markets, such as vintage quality, rarity, and aging potential. This independence provides a level of insulation from market fluctuations, making fine wine a valuable asset for diversifying an investment portfolio.

Moreover, fine wine's low volatility and bond-like stability contribute to its appeal as a diversification tool. The steady appreciation of fine wine over time, combined with its resilience to short-term market shocks, helps to mitigate portfolio risk and provide consistent returns. By allocating a portion of their portfolio to fine wine, investors can potentially reduce the impact of market downturns on their overall investment performance, while still benefiting from the growth potential of this alternative asset class. In summary, fine wine's unique attributes make it an attractive option for investors seeking to diversify their portfolios and protect their wealth against market uncertainties.


Fine wine is not only a valuable investment asset but also a passion investment that allows collectors and enthusiasts to combine their love for wine with the potential for financial growth. Unlike traditional investments, fine wine offers a unique opportunity to enjoy the asset while it appreciates in value.

One of the most appealing aspects of investing in fine wine is that, even if the price doesn't increase as expected, the investor can still derive pleasure from the wine itself. Collectors and enthusiasts can choose to drink their investment-grade wines, savoring the complex flavors, aromas, and textures that develop over time. This ability to enjoy the asset adds an emotional and experiential dimension to the investment, making it a more fulfilling and engaging pursuit than purely financial investments.

Moreover, investing in fine wine allows individuals to grow their wealth and their passion simultaneously. As investors acquire and hold rare and sought-after vintages, they not only benefit from the potential price appreciation but also deepen their knowledge and appreciation of wine. Collecting fine wine can be a rewarding hobby, providing opportunities to learn about different regions, producers, and vintages while connecting with other wine enthusiasts. This combination of financial growth and personal fulfillment makes fine wine a unique and attractive passion investment for those who appreciate the artistry and complexity of this timeless beverage.